WHAT

Back-to-school outreach – Reach out to customers, school nurses and day cares, by email or by text or both.

WHEN

Outreach should be done 1-2 weeks prior to school starting. Schools Without Lice should be sent at the start of the school year.

HOW

Option 1 Do-it-yourself using nutshell (nutshell titles referenced below)

Option 2 Do-it-yourself by downloading the materials below (if you’re not using nutshell and/or you do not want corporate to do it for you)

Option 3 Have corporate do it for you by opting-in using the button below

1

Audience: Customer
Method: Email
Timing: 1-2 weeks before school starts
Free Screening Version
Nutshell Title:
Back To School 2023 Free Screening Offer (Parents)
$5 Screening Version
Nutshell Title:
Back To School $5 2023 Screening Offer (Parents)

2

Audience: Customer
Method: Text Message
Timing: 1-2 weeks before school starts

NOTE: Animated text messages require the digital department so if you would like to utilize this asset, please contact your clinic success coach or use the opt-in button below
Free Screening Version
$5 Screening Version

3

Audience: School/Daycare
Method: Email
Timing: Start of school year
Free Screening Version SWL
Nutshell Title:
Back To School 2023 Free Screening Offer (Daycares/School)
$5 Screening Version SWL
Nutshell Title:
Back To School $5 Screening Offer (Daycares/School)

4

Audience: School
Method: Email
Timing: Start of school year
School Without Lice
Nutshell Title:
Back To School 2023 SWL with registration link
If you have any questions or would like help sending these assets, reach out to your Clinic Success Representative.
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