Hugs Not Bugs This February

Love is everywhere in February as many people around the world celebrate Valentine’s Day. Stores are filled with heart-shaped merchandise in the form of cards, chocolates, balloons, and other sentimental stuff to shower on that special someone.

In recent years, a new movement has developed around Valentine’s Day. It’s called the International Random Acts of Kindness Week, and this year it’s from February 18-22. It’s sponsored by the Random Acts of Kindness Foundation, whose mission is “to change schools, the workplace, families, and society through kindness. We work toward that goal by creating free content that promotes kindness toward others and teaches important kindness skills to kids.”

Once again, Lice Clinics of America is joining the effort with “Hugs Not Bugs,” a campaign to give “virtual” hugs by writing Valentine’s cards to seniors, families, and children in our Lice Clinics of America communities.

You may not realize it, but hugs, even virtual ones in the form of handwritten notes, do much more than just warm the heart. Scientific studies have linked both hugs and hand-written notes to reduced stress, lower blood pressure, pain relief, and increases in positive feelings.

Such contact is rare in our digitally connected world, where people often stare at their screens and communicate mostly via text and email.

For Lice Clinics of America clinic owners, the battle against head lice is also a battle against the negative feelings arising from the stigmas associated with the condition. While it’s now well-known that head lice have nothing to do with home cleanliness or personal hygiene, the myth (and judgment) persists.

A OnePoll survey of 2,000 U.S. parents—conducted in conjunction with Lice Clinics of America—found that 52 percent of parents feel judged by other moms and dads when their child comes home with head lice. That judgement leads to frustration and can even strain relationships with fellow parents.

Lice Clinics of America offers a revolutionary solution for head lice using the AirAllé medical device. AirAllé kills lice using carefully controlled warm air that dehydrates lice and eggs (nits). It is a Class I medical device cleared by the FDA, and has been clinically proven to kill live lice and more than 99 percent of lice eggs.

Most treatments take about an hour and are guaranteed to be successful.

Worldwide, the AirAllé device has successfully treated hundreds of thousands of cases of head lice with a success rate better than 99 percent.

In February, clinics will have cards on hand and will post their own schedules for when cards can be written. To learn more or find a local clinic near you, visit

And by the way, you don’t have to limit your random acts of kindness to one week. The Random Acts of Kindness Foundation offers a year-long calendar to help you spread the love 365 days a year.

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