Don’t Let Lice Drive You Mad This March

Any madness you experience this March should only involve college basketball. But as head lice become a growing problem in many areas, and spring break means kids hanging out together, it pays to be prepared and to know how to treat head lice quickly and effectively.

According to the Centers for Disease Control and Prevention (CDC), some 12 million children under 13 years old get head lice each year. There are approximately 48 million children in that age group in the United States, which means one in four will contract head lice.

Head lice are a growing problem due to the phenomena called “super lice.” There isn’t anything particularly terrifying about these bugs, it is just that most lice in many countries, including the United States, are now immune to the pesticides used in the most popular lice shampoos. The most recent study on the subject, published in the Journal of Medical Entomology in 2016, found that 98 percent of head lice are now genetically resistant to pyrethroids, the class of pesticides common in lice products.

This can make head lice particularly maddening for parents as they try several times to treat children with these products without knowing that the products are no longer effective, and waste money in the process. Meanwhile, they are dousing children’s hair in pesticides, which have also been linked to behavioral and developmental problems in children.

What should you do if your child comes home with head lice? One option is to march right down to a Lice Clinics of America® treatment center in your area. Lice Clinics of America is the world’s largest network of professional lice treatment centers and the exclusive provider of treatment using the revolutionary AirAllé® medical device. The AirAllé device was cleared by the FDA after it was found to kill live lice and more than 99 percent of eggs (nits) in a single one-hour treatment. Treatment is guaranteed to be effective.

That’s right. You can be lice-free in one hour, guaranteed.

AirAllé was developed by researchers at the University of Utah and uses microprocessor-controlled heated air to dehydrate lice and eggs on the spot. It is effective against super lice because it doesn’t use pesticides or chemicals. The device is used in more than 350 clinics in 36 countries and has successfully treated nearly half a million cases of head lice with a success rate better than 99 percent.

If you don’t live near a clinic or prefer to deal with head lice at home, Lice Clinics of America recently introduced OneCureTM, a hand-held, home version of AirAllé that uses the same heated air technology. You can find OneCure at a clinic or on Amazon.

When it comes to head lice, it’s important to be prepared and armed with the best available solution. Lice Clinics of America offers a fast, safe, effective solution to a problem that has been getting worse in recent years.

There’s no reason to go mad this March for any other reason than your bracket getting busted.

For more information or to find a clinic, visit

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