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WHAT
We’ve organized the assets below into four categories: general awareness, opening day, grand opening event (optional) & press release.
HOW
Most of the assets below will be accessed through the portal. Please make sure that you’re logged in in order to be directed to the correct location.
Start Building a Database
Make sure your database has been populated with the K-12 and pediatrician contact lists from corporate. Continuously adding contact information for school nurses, pediatricians, daycares, hair stylists, customers, etc.
School Nurse Packet
Send out these packets 2-3 weeks before you open. You may also schedule appointments with the school nurses to hand them a packet personally. Use the cover letter as a starting point and edit it slightly to let them know you're a resource for them.
Pediatrician Postcard Mailing
Send these postcards to pediatricians in your territory 2-3 weeks before you open.
Print Material
You will want some print material to have on hand. Each clinic is a little different so we have many options for you to choose from.
Social Media Posts
Use these social media posts to get your followers excited about your opening day.
Meet Your Neighbors
Everyone is a referral source so get out and meet the tenants in your immediate area. Let them know who you are and what you do. Make new friends!
Email Blast
Send an email to everyone in your database announcing your opening day.
Make a Plan
Pick a date about a month after you've opening to host your Grand Opening Event.
Basic: Offering free screenings and give away balloons and goody bags.
Recommended: Make your Grand Opening Event newsworthy. We love to see clinics partner with a local non-profit organization for this event. The most common way to do this is by offering free screenings for customers who bring a donation. Ask them to give you exposure on their social media accounts.
Announce Grand Opening
Invite everyone in your email database to come to your Grand Opening Event. Make sure to include the new contacts you've added from your immediate area.
Post on your social media and decide if you want to send postcards.
How It Works
We will write the press release for you. To get started click the link below and fill out the information form in that section. You will also find some press release examples there.
We will generate a list of email addresses for news outlets and reporters in your territory. You can send the press release to that list with a customized email or we can send it in a general email on your behalf.
If you have any questions or would like help sending these assets,
reach out to your Clinic Success Representative.