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Licenders Owner Partners with NYC Schools to Fight Head Lice



Licenders Owner Partners with NYC Schools to Fight Head Lice

Adie Horowitz, owner of six Lice Clinics of America® treatment centers in New York, New Jersey, and Connecticut, under the name Licenders, has been a lice fighter from more than two decades.


“It started when my own children got head lice twenty years ago,” Adie said. “When their pediatrician recommended pesticide-based products to kill the lice. I said, ‘I’m not putting those chemicals on my child’s head.’”


Pyrethroids, the type of pesticides used in most lice products, are neurotoxins that kill lice by disrupting their central nervous system. Pyrethroids have been linked to behavior and developmental problems in children and, to make things worse, researchers have found that most head lice in the U.S. and other countries are now considered “super lice,” or lice that are immune to the pesticides.


Adie combed out her child’s head lice and thought other parents would want a pesticide-free treatment, so she printed business cards and started Licenders, manually removing head lice and nits (eggs). Though mostly effective, manual lice removal is painstaking, time-consuming, and can still result in retreatments as a missed nit or two can bloom into a fresh head lice infestation.


Then she discovered Lice Clinics of America and the AirAllé® medical device—an FDA-cleared Class I medical device clinically proven to kill live lice and more than 99 percent of eggs in a single treatment using heated air to dehydrate the lice and eggs. Treatment takes about ONE HOUR, and the service is guaranteed to be effective. 


“AirAllé® has been a game-changer,” Adie said. “It kills lice and eggs in an hour—including super lice. Families are thrilled to come into a clinic and leave lice-free with no pesticides, guaranteed. We have just about zero re-treatments.”


The clinics have been so successful that the New York City Department of Education has taken notice, and now schools in the city can be reimbursed for lice screenings conducted by Licenders. “The best way to prevent large-scale outbreaks of head lice in schools is to regularly screen students,” Adie said. “Anyone found to have lice at a screening can be treated at a clinic. This way we stop head lice classroom by classroom.”


“Schools just need to call us at 212-759-5200 to schedule a screening,” Adie said. “Just tell us how many children need to be checked. We have 40 certified clinicians standing by, ready to help.”


As her business grows, Adie is more and more committed to giving back—encouraging schools to call and refer students regardless of their ability to pay. “We work with families to find a solution,” she said. “I don’t want any child to suffer needlessly, so we figure it out.”


Licenders clinics are active in the communities they serve, reaching out to schools, pediatric practices, daycare centers, and camps to educate staff, parents, and children about head lice and how to treat them. 


“Our number one focus is helping families,” Adie said. “We’re here to let them know we have a guaranteed cure for head lice that is fast, safe, and guaranteed to be effective.”


There are more than 330 Lice Clinics of America treatment centers in 33 countries. The AirAllé® medical device has treated more than 500,000 cases of head lice with a success rate better than 99 percent. For more information or to find a clinic visit www.liceclinicsofamerica.com.